MRKT 300 Principles of Marketing

This class introduces marketing as it relates to products and services with a special emphasis on online and digital marketing as well as marketing analytics and systems.  Through specific set of activities and focused communication a clear value for the exchange of goods can be articulated, this is the purpose of Marketing. The course covers the fundamentals of marketing, including marketing mix, product pricing, distribution of goods, advertising, sales retailing, wholesaling, and market planning.

Prerequisite

10 credits 100/200-level English, 15 credits 100/200-level Math, 10 credits 100/200 level Business, 15 credits of 100/200-level Accounting or ECON