FMER 4350 Fashion Entrepreneurship

Principles and procedures used in creating fashion related businesses to meet consumer demands, including consumer research, logistical issues, strategic planning involved in writing a business plan. Examines various product and service offerings in traditional and non-traditional retail formats.

Prerequisite

( FMGT 3340 AND FMGT 2350 AND BLAW 3317 AND BMGT 3354 AND BMGT 3340) AND ( ACCT 2301 OR ACCT 2311) AND ( BMKT 3334 OR BMKT 3377)