2022-2023 Undergraduate Catalog

MK 238 Software Tools for Design

This course offers a practical application of graphic design concepts for marketing objectives. Students will learn to manipulate scanned images and digital photographs in preparation for publication layout and design, to create single and multipage marketing publications (e.g., brochures, advertisements, flyers), and to design and publish commercial websites. The course provides students with hands-on experience in the use of state-of-the-art design tools such as Photoshop, InDesign (Publisher), and Dreamweaver.

Credits

3

Prerequisite

MK 201 Principles of Marketing