2016-2017 Undergraduate Catalog

MK 345 Fashion Buying

Examines today's retail environment, a buyer's function and day-to-day business in the fashion industry. Buying for different types of stores are explored. Market research, distribution of products, market sources, pricing, and financing are also examined. Basic and applicable functions of Microsoft Excel are practiced.

Credits

3

Prerequisite

MK 201 Principles of Marketing and MK 240 Fashion Marketing