2016-2017 Undergraduate Catalog

MK 240 Fashion Marketing

Examines the history, evolution, and business of fashion from the nineteenth century to the present. Focus is on the marketing of fashion apparel from the development of product line to distribution through multiple retail channels and purchase by targeted consumers. Advertising and promotional strategies will also be examined. 

A prerequisite to MK 350 and MK 360

Credits

3

Prerequisite

MK 201 Principles of Marketing