Course Catalog 2021-2022

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Mass Communication, BS

Requirements for the BS in Mass Communication

General Education Core 41 hours

Mass Communication Major 30 hours

Must take the one-hour workshop three times

MCM 1101Shield Media Workshop

1
MCM 1101Shield Media Workshop

1
MCM 1101Shield Media Workshop

1

Take all of the following:

MCM 2013Intro to Mass Communication

3
MCM 2513Media Writing

3
MCM 3003Media and Society

3
MCM 3013Mass Communication Theory

3
MCM 3113Digital Media Strategies

3
MCM 4113Media Law

3
MCM 4893Media Internship

3
MCM 4943Media Ethics

3
MCM 4953Capstone Seminar in Mass Communication

3
MCM 3013 and MCM 3113 are only offered online. MCM 4953 is a hybrid course.

Track Options for an On-Campus Mass Communication Major

Electives 19 hours

Integrated Media Track

Students who completed a program at Specs Howard prior to August 2021 will have the option to pursue a Mass Communication major with a track in Graphic Design, Broadcast, and Digital Media if they enroll at Rochester University during the 2021-2022 academic year.
 
MCM 2613Introduction to Public Relations

3
MCM 2833Digital Photography

3
MCM 3223Editing and Content Management

3
MCM 3423Video Storytelling

3
MCM 3513Public Relations Media Techniques

3
MCM 3523Publication Design

3
MCM 3723Advanced Media Writing

3
MCM 4323Media Campaigns

3
MKT 2503Principles of Marketing

3
MKT 3543Integrated Marketing Communications

3
Total Credit Hours:30
MCM 2613, MCM 3513, and MCM 4323 are only offered online.

Total Credit Hours: 120