INF242 Where's My Audience? Reaching Your Target Audience on Social Media

Identify the best social media platforms for your business based on the target audience you are trying to reach. Within each specific platform learn what the best tactics are to reach your audience. Explore ways to market to that audience and connect with them through your own followers as well as understanding the targeting capabilities of these platforms. Platforms will include Facebook, Twitter, LinkedIn, You Tube, Pinterest, Instagram, Tumblr, etc. Students must activate their Campus Pipeline Account prior to first class.

 

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