Marketing (MKD)
Type: Career, Degree (AS)
Open Admissions
Division: Career & Tech Education & Bus
Basic Skills Core/Proficiency Requirements
Communications Proficiency and Mathematics Proficiency are required for graduation from NSCC and this program. Please consult the college website or an academic advisor for information about the course prerequisites for all of the courses in this program.
HONORS PROGRAM OPTION
Interested students may refer to the Honors Program website at www.northshore.edu/honors.
First Year
Fall
| BUS101 | Math for Business and Finance | 3 |
| CMP101 | Composition 1 | 3 |
| CPS100 | Information Technology and Its Applications | 3 |
| MKT101 | Marketing | 3 |
| ACC101 | Basic Accounting 1 | 3 |
| Total Credit Hours: | 15 |
Spring
| ACC102 | Basic Accounting 2 | 3 |
| BUS102 | Business Law | 3 |
| BUS120 | Computer Applications for Business | 3 |
CMP104-150
| Composition 2 Elective | 3 |
| MGT102 | Principles of Management | 3 |
| Total Credit Hours: | 15 |
Second Year
Fall
LA-ELECTIVE
| Liberal Arts Elective(s) | 3 |
| MGT206 | Small Business Management/Entrepreneurship | 3 |
| MKT204 | Advertising | 3 |
| MKT216 | Internet Marketing | 3 |
| PSY110 | Organizational Psychology and the Workplace | 3 |
| Total Credit Hours: | 15 |
Spring
| COP202 | Cooperative Education/Internship | 3 |
ECO-ELECTIVE
| Economics Elective(s) | 3 |
LA-ELECTIVE
| Liberal Arts Elective(s) | 3 |
MKT-ELECTIVE
| Marketing Elective(s) | 3 |
OPN-ELECTIVE
| Open Elective(s) | 3 |
| Total Credit Hours: | 15 |
Requirement Notes
CPS100: May be fulfilled by challenge exam and 3 liberal arts credits
COP202: Students may be eligible for COP202 exemption. Please see the COP202 Coop Ed/Internship Exemption Form found on the Academic Program Web page for details. If exemption is approved, student must complete a 3-credit business elective.
Economics Elective: Select one of the following: ECO103 or 104. Students transferring to a 4-year institution should check the transferability of the course selected.
Marketing Elective: Select one of the following courses: GRA140 Integrated Media Design Principles, MKT110 Principles of Customer Relationship Marketing, MKT203 Principles of Selling, MKT205 Principles of Retailing, MKT210 Social Media Marketing Strategy or RES101 Real Estate Principles and Practices 1.
Open Elective: BUS112 Contemporary Organizational Communications or another Marketing Elective is recommended.
Total Credit Hours: 60
Course Learning and Credentialing Options
Distance Learning - some sections of the above courses may be available through a distance learning format.
For information, please go to www.northshore.edu/distance.
Alternative Credentialing - Alternative options for earning course credit may exist and can be explored through the Center for Alternative Studies and Educational Testing.
For information, please go to www.northshore.edu/cas.
Program Information
- This program is offered on both campuses.
- All courses required for this program are scheduled (fall semester/spring semester) as outlined on the official program of study sheet. Some courses may be available both semesters; students should consult the course schedule for availability and speak with their academic advisor.
- Students are strongly urged to meet with their academic advisor on a semester basis or as needed to review the prerequisites of each course within the program and discuss course selections for successful completion of this program.
- This is a blended program and can be completed in a traditional classroom or by completing 50% or more of the course requirements online.
- Some courses are offered only during the evening hours.
Admissions and Transfer Information
- This is an Open Admissions Program - Proof of high school graduation or the equivalent is required for admission to this program.
- This program may meet the eligibility criteria for MassTransfer and Joint Admissions with Massachusetts public colleges and universities (please see www.mass.edu/masstransfer); or, it may have a transfer agreement with a private 4-year college (please see www.northshore.edu/academics/departments). You may also visit NSCC’s Student Support and Advising Center on the Lynn or Danvers campus.
Additional Information
Please visit www.northshore.edu/academics/programs for more information about this Program of Study.