MKT204 Advertising
Introduction to the planning, creation, and use of advertising. Explores the role of advertising in our economy and its specific use in marketing a new product. Includes advertising appeals, copyrighting, layouts, printing processes, media selection, research techniques, dealer programs, national campaigns, retail and industrial advertising, and the advertising agency's function. Careers in advertising will also be surveyed.
Electives
- BUS - Business Elective
- MRKT - Marketing Elective
- OPEN - Open Elective
- SBDE - Small Business Directed Elective