MKT210 Social Media Marketing Strategy
This course presents social media as a strategic component of integrated marketing communications. Techniques, strategies, technologies, channels, and tools for creating a social media program will be identified, examined and evaluated. Students will formulate a social media plan and deploy it across multiple social channels to engage consumers. Career pathways will be identified and explored. Fulfill open, business, and marketing electives. (3 lecture hours per week)
Prerequisite
MKT 101
Offered
Online only
Electives
- BUS - Business Elective
- MRKT - Marketing Elective
- OPEN - Open Elective