2024-2025 Undergraduate Catalog

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Advertising, B.F.A.

CIP Code

09.0903

 

Prof. Robin Landa, Program Coordinator

Room: GLB-414

Phone: (908) 737-4744

rlanda@kean.edu

General Education 32

Foundation Requirements 13

GE 1000TRANSITION TO KEAN

1
OR
GE 3000TRANSFER TRANSITIONS

1
 
ENG 1030COLLEGE COMPOSITION

3
 
MATH 1000ALGEBRA FOR COLLEGE STUDENTS

3
OR
MATH 1010FOUNDATIONS OF MATH

3
OR
MATH 1016STATISTICS

3
OR
MATH 1030PROBLEM SOLVING IN MATH

3
OR
MATH 1054PRE-CALCULUS

3
 
COMM 1402SPEECH COMMUNICATION AS CRITICAL CITIZENSHIP

3
GE 2025RESEARCH & TECHNOLOGY

3

GE 1000, GE 3000: University Requirement for Graduation for all undergraduate students that must be satisfied in one of two ways: Complete GE 1000 (all freshmen and transfers entering with 0-29 credits) OR GE 3000 (transfers entering with 30 credits or more).

ENG 1030: Requires a grade of C or higher.

Disciplinary and Interdisciplinary Distribution Requirements 19

Humanities 6

ENG 2403WORLD LITERATURE

3
AH 1700ART FROM PREHISTORY THROUGH MIDDLE AGES

3

ENG 2403: GE Distribution Course required of all students.

Social Sciences 6

HIST 1062WORLDS OF HISTORY: TRADITIONS AND ENCOUNTERS

3

HIST 1062: GE Distribution Course required of all students.

Select One GE Approved course from on selection below:
Psychology

3
Economics or ES 1010 World Geography

3
Political Science

3
Sociology or Anthropology

3
Interdisciplinary

3

Science and Mathematics 7

Select one Math or Computer Science course from below:

MATH 1000ALGEBRA FOR COLLEGE STUDENTS

3
MATH 1010FOUNDATIONS OF MATH

3
MATH 1030PROBLEM SOLVING IN MATH

3
MATH 1054PRE-CALCULUS

3
OR
CPS 1032MICROCOMPUTER APPLICATIONS

3
CPS 1231FUNDAMENTALS OF COMPUTER SCIENCE

4
Select One GE Approved Science course from one area below:
Biology

4
Chemistry

4
Earth Science

4
Environmental Sciences

4
Physics

4

Additional Required Courses 6

Additional Required Courses 6

AH 1700ART FROM PREHISTORY THROUGH MIDDLE AGES

3
AH 3740MODERN ART

3

Academic Major 72

All Major required, Major Elective, internship and Major Capstone courses require a grade of C or higher.

Foundation Core 9

DSN 1100INTRODUCTION TO DESIGN AND VISUAL CULTURE

3
DSN 1101VISUAL FORM I

3
DSN 1103VISUALIZATION TECHNIQUE I

3

Major Required Courses 57

 
GD 1000COMPUTERS IN GRAPHIC DESIGN I

3
GD 2010TYPOGRAPHY I

3
GD 2015COMPOSITION: TYPE AND IMAGE

3
GD 3010TYPOGRAPHY II

3
GD 3020GRAPHIC DESIGN FUNDAMENTALS I

3
GD 3021GRAPHIC DESIGN FUNDAMENTALS II

3
GD 3030HISTORY OF VISUAL COMMUNICATIONS

3
GD 3220ADVERTISING I

3
GD 3224USER INTERFACE EXPERIENCE DESIGN I

3
GD 3230COPYWRITING FOR ADVERTISING

3
GD 3320WEB & INTERACTIVE DESIGN I

3
GD 3321MOTION GRAPHICS DESIGN I

3
GD 4099GRAPHIC DESIGN PORTFOLIO

3
GD 4120PROMOTIONAL DESIGN

3
GD 4220ADVERTISING II

3
GD 4221ADVERTISING DESIGN OMNI-CHANNEL CAMPAIGNS

3
GD 4222DESIGN OF ADVERSTISING

3
GD 4223BRAND STRATEGIES AND DESIGN

3

GD 3220: Writing Emphasis (WE) course.

Major Elective Courses 6

Selected with advisement from 2000 level or above.

Internship/Practicum 3

Select 3 credits from the following:

GD 3001GRAPHIC DESIGN/ADVERTISING INTERNSHIP

1
GD 3002GRAPHIC DESIGN/ADVERTISING INTERNSHIP

2
GD 3003GRAPHIC DESIGN/ADVERTISING INTERNSHIP

3
OR
GD 4090DESIGN STUDIO PRACTICUM

3

Major Capstone Course 3

DSN 4000CRITICAL PERSPECTIVES IN DESIGN

3

Free Electives 4

At least 50% must be 3000-4000 level.

GD 1996 (Optional) Research Experience course (1 credit). May be taken up to two times in this area.

Total Credit Hours: 120