MKT 4230 ADVERTISING CAMPAIGNS
Course Number: MKT 4230 Semester Hours: Three (3) Prerequisites: MKT 2500 Prinicples of Marketing MKT 3430 Advertising & Marketing Communications Limitation on Enrollment: 30 Elective in Marketing Catalog Description: This course analyzes contemporary advertising campaigns in terms of research, marketing, creative, and media strategies used for integrated marketing communications programs to achieve promotion and marketing mix goals. Students prepare goal-oriented advertising campaigns. (formerly MKT 3431)