MKT 3430 ADVTG. & MKT COMMUNICATONS
Course Number: MKT 3430 Semester Hours: Three (3) Prerequisites: MKT 2500 Limitation on Enrollment: 30 Elective Catalog Description: This course studies advertising and integrated marketing communications (IMC) programs which include: advertising, sales promotion, direct marketing, public relations, and personal selling. The industry will be analyzed including the advertisers, agencies, and media. Topics include promotional objectives, advertising strategy, research methods, advertising copy and production, media planning and advertising evaluation. (Formely MKT 3410) Course revised 3/19/09