MKT 3460 MARKETING MANAGEMENT

Management of marketing function as it relates to total corporate activity; application of marketing principles in solving problems through case studies, field projects and computer simulation. Prerequisite: MKT 3410 or equivalent CAT. NO changed from MGS 3460 on 6/1/98. COURSE NUMBER, CATALOG AND TITLE CHANGED MKT 4500 CATALOG UPDATED. 03/19/09