Public Relations Minor
Coordinator: Brooke Witherow
The public relations minor teaches students how to become strategic communication leaders for an organization. Students will learn how to develop and manage mutually beneficial relationships between an organization and its publics; plan and execute public relations campaigns; navigate media relations; and how to evaluate, conduct, and harness research to make data-informed decisions. In this minor, students will apply theory and best practices to projects that will prepare them for the job market. Students will have the opportunity to conduct primary research and work with real clients.
This minor pairs well with most majors, for example: Business Administration, English, Political Science, Psychology, Public Health and Sociology.
Requirements for the Minor
Required:
| CMA 201 | Media Writing I | 3.0 |
| CMA 310 | Public Relations | 3.0 |
| | | |
| CMA 312 | Introduction to Communication Research | 3.0 |
| | or | |
| MGMT 423 | Marketing Research Methods | 3.0 |
| | | |
| CMA 313 | Writing for Public Relations | 3.0 |
| CMA 411 | Public Relations Campaigns | 3.0 |
| Total Credit Hours: | 15.0 |
One of the following:
| CMA 207 | Principles of Speech Communication | 3.0 |
| CMA 208 | Principles of Editing | 3.0 |
| CMA 306 | Business Writing in the Digital Age | 3.0 |
| MGMT 306 | Principles of Marketing | 3.0 |
| CMA 316 | Event Planning | 3.0 |
| Total Credit Hours: | 3.0 |
Total Credit Hours: 18.0