BUS 202 Principles of Marketing
This is an introductory course in marketing. It examines the role of marketing in our society and as a vital part of successful organizations. The general and competitive environments, segmentation and buyer behavior are considered in developing optimal product, service, pricing, promotion, distribution, and branding strategies. An introduction to business-level strategies along with business portfolio planning is included. Marketing ethics are considered from both a secular and Catholic social teaching viewpoint.