STC 4520 STRATEGIC CAMPAIGNS

Students apply strategies and techniques to create a communications campaign for real clients. In the process, students engage in audience analysis, budget preparation, and development of a strategic plan for corporate, nonprofit, association and/or government clients. Capstone course in the Strategic Communications major.

Credits

4 sh

Prerequisite

STC 3120 and STC 3620.

Previous Course Number

STC 452