STC 3120 STRATEGIC WRITING

This course emphasizes the importance of writing in public relations, advertising and media relations. Informative and persuasive methods include news releases, backgrounders, speech writing, employee publications, annual reports, news conferences, multimedia, public service announcements, and oral presentations to a variety of audiences.

Credits

4 sh

Prerequisite

C or better in COM 1100.

Course Types

Professional Writing Elective

Previous Course Number

STC 312

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