MKT 4120 NEW PRODUCTS DEVELOPMENT AND BRANDING
This course will focus on how new products are developed and marketed, including ideation, consumer insights and communication strategies. Using a combination of case studies and real-world "best practice" examples, this class will highlight the factors that contribute to new product success, particularly how to identify "big ideas" and bring them to fruition.
Offered
Offered fall or spring.
Notes
This course is ideal for students considering a career in marketing as well as those contemplating entrepreneurial opportunities.