MKT 4160 GLOBAL MARKETING
This course for the marketing and international business concentration explores the scope of global marketing. Examining the impact the global environment has upon marketing decisions and strategy formulations. Through analyses of different types of markets, students develop an understanding and appreciation of how the world is "shrinking" and the influence this has on U.S. businesses, individuals, households, and institutions. Students will monitor the global environment and report their findings on specific regions of the world to the class in order to make students more aware of the global environment.
Offered
Fall, Spring