CTA 3230 BRANDED CONTENT AND VIDEO PRODUCTION
Businesses often use video, audio, photography and social media to communicate with internal and external publics. This course emphasizes client-based production employing branded content strategies. Students focus on research, story development, pitching, planning, and writing in the production and distribution of branded content.
Course Types
Elective
Offered
Fall, Spring, and Summer
Course Outcomes
- describe the working dynamics of the producer-client relationship.
- develop objectives and branded content strategies for communicating to specific target audiences.
- use theory in producing branded multimedia content.
- employ the tools of technology to produce and publish branded audio, video, and photo-based content for various platforms.
- examine the impact of self-regulation, laws and ethics, industry standards, profitability, and analytics on creative decisions and workflows.
- demonstrate the ability to write clearly and effectively in the production of branded content that conforms to industry practices and processes.
- critique aesthetic and commercial value of creative works and on-camera performance or narration.