CTA 3000 ENTERTAINMENT MEDIA BUSINESS AND PRACTICES

For those working in the entertainment industries to succeed, they need to understand how the financial and legal aspects of the industry operate. This course explores the revenue stream, funding models, and business practices of the film, television, and other entertainment industries. Topics include media ownership, regulation, organizational structure, business models and effective business communication strategies.

Credits

4 sh

Prerequisite

C or better in COM 1000

Offered

• Spring
• Fall

Course Outcomes

1. Students will be able to...
   • understand the role the gig economy and entrepreneurship play in the current entertainment landscape.
2. • explain the impact of evolving business models, distribution, ownership, and regulation on freedom of expression is today’s media landscape.
3. • examine historic and current trends distribution models and the funding of cinema, television, and social media.
4. • demonstrate the tools to balance the financial and ethical goals of media companies.
5. • engage in research, numeracy, and analytics as they develop effective strategies for the industry case studies.
6. • apply excellent writing in a variety of platforms prevalent on the business side of the entertainment industry.