COM 3350 SPORTS AND MEDIA
A symbiotic relationship exists between athletic competition and the media. This course traces the century-old expansion of media coverage of athletics as well as social science research, weighing the capability of the media to participate in shaping and packaging sports content and programming as forms of popular culture.
Course Types
American Studies Elective
Offered
Fall, Winter, and Spring
Course Outcomes
- • Describe the history of sports information and communications, including major players and events;
• Recognize the organizational goals, structures, policies, and operations of sports organizations;
• Demonstrate writing skills to develop and communicate using key sports information documents
• Apply appropriate theories for presenting information in designing sports communication;
• Demonstrate fluency and apply numerical concepts to sports-related data and statistics;
• Use professional values such as timeliness, precision and attention to details;
• Explain the dynamics underlying the economic impact of live media rights on the sports industry; and
• Analyze the importance of different media platforms on sports leagues and teams, historically, currently and looking into the future.