Business Administration
The Business Administration program offers students a Bachelor of Science in Business Administration degree (BSBA). In addition to the general education courses, Business Administration majors take business core subjects which help them gain general business knowledge. All Business Administration majors must also select an area of concentration: Management and Entrepreneurship, Marketing and Management Information System, or Economics and Finance. The department also offers a Minor in Business Administration and a minor in Entrepreneurship to students who are pursuing majors in programs outside the depeartment.
The BSBA degree provides essential professional preparation for careers in business, government, and non-profit organizations, with a specific focus on administration. The curriculum is designed to help students to:
- develop the ability to evaluate and make business decisions in dynamic and competitive environments taking into account economic, legal, political, social/cultural, and technological considerations and constraints;
- familiarize themselves with the dynamics of the internal organization and operations of businesses;
- develop skills in identifying problems, issues, and strengths, weaknesses, opportunities, and threats confronting businesses;
- acquire tools, methods, and techniques for analyzing and solving business problems and taking advantage of opportunities; and
- gain the ability to develop and implement strategies.
The major objectives of the program are to help students succeed at each of the following:
- Applying critical thinking skills to business decisions
- Recognizing ethical dilemmas in business and professional environments and demonstrating social responsibility
- Applying and using fundamental principles from the core knowledge base of Business Administration specific to the areas of accounting, economics, finance, information systems, international business, legal and social environment, management, marketing and qualitative business analysis
- Communicating effectively in both written and oral form
Degree Program
The Department of Business, Accounting and Sport Management offers a Bachelor of Science in Business Administration. Students earn this degree in one of the concentrations discussed below. Additional concentrations may be selected by a student in consultation with his or her academic advisor.
Concentration in Management and Entrepreneurship
The concentration in Management and Entrepreneurship prepares students for all facets of running a business, whether it be their own startup, an inherited family business, or a company created and owned by others. Students experience key elements of managing human resources, preparing business plans and determining how to attain and deploy resources for maximal effect. This concentration helps students use their creativity to recognize opportunity, evaluate and develop products or services to create value and wealth.
Concentration in Marketing and Management Information System
Marketing and Management Information System are naturally related in the current age of technology. Successful companies are not only customer-driven, but also are customer-focused. Successes come about by developing sound marketing strategies and functions that provide superior value to customers. Companies seek to use technology to tap into markets that are yet untapped as well as to target their products to the specific needs and interests of current customers. They do so by using data collected from point of purchase transactions, from customer surveys and interactions (both face to face and on the internet), and from demographic sources. Successful companies collect, store, and use this data to find ways to add value for customers. This concentration connects MIS and Marketing through the link of commerce, teaching students about business intelligence and analytics, consumer behavior, sales management and managing the marketing process.
Concentration in Economics and Finance
The concentration in Economics and Finance provides basic preparation for careers in banking, government, corporate finance, private entities, and investment banking. Included in the program objectives is the preparation for graduate study in Business Administration, Economics, Finance, and related academic areas. Students with this concentration are on their way to being prepared for the Chartered Financial Analyst exam.
Minor in Business Administration
The Department also offers a minor in Business Administration to students pursuing other degrees at ECSU. Students majoring in Accounting may not minor in Business Administration, but may double major in both disciplines.
Minor in Entrepreneurship
For those pursuing degrees in programs other than Business Administration and Accounting, the Department also offers a minor in Entrepreneurship to help prepare students to open their own businesses.
Certificate in Entrepreneurship
The Department offers a Certificate in Entrepreneurship that is available for individuals seeking a degree at the university as well as for community members. The Certificate in Entrepreneurship is intended to prepare those without a Business Administration or Accounting degree to open and sustain an entrepreneurial venture.
A student seeking this certificate must satisfy ECSU general admission requirements.
Certificate Program in Economics
The program is aimed to provide students with a thorough knowledge in key areas of economics (microeconomics and macroeconomics) and their applications. Through this program, students will be knowledgeable in such areas as statistical and econometric modeling and analysis, labor economics, and economic development. This program is geared to prepare students to be ready for graduate school in the economics program and to prepare students to be ready for the job market.
A student seeking this certificate must satisfy ECSU general admission requirements.
Certificate Program in Finance
The Chartered Financial Analyst® (CFA) credential is the most respected and recognized investment management designation in the world. The Certificate Program in Finance provides a strong foundation of advanced investment analysis and real-world portfolio management skills that will give the graduate a career advantage. The CFA Program curriculum covers concepts and skills you will use at all career stages in Finance and Investments. The Candidate Body Of Knowledge (CBOK) represents the core knowledge, skills, and abilities generally accepted and applied by investment professionals globally.
- Upon completion of the CFA Prep Program the student will have mastered a broad range of practical portfolio management and advanced investment analysis skills.
- The Student will be able to sit for the Levels I through III of the CFA Certification Examination
A student seeking this certificate must satisfy ECSU general admission requirements.
Certificate Program in Project Management
The Project Management Certificate aims to develop student’s foundational knowledge in Project Management through the learning and use of concepts and tools required for overseeing medium to large size projects. A good project manager needs to have knowledge of multiple disciplines; for this reason, this program prepares students with foundational knowledge in areas of business decision making, economic, legal, political, social/cultural, and technological environments. Additionally, the program will prepare students to sit for the professional level exams.
A student seeking this certificare must satisfy ECSU general admission requirements.