BUS 4019 Green and Social Marketing
Social marketing theory has played an important role over the past decade in addressing issues such as AIDS awareness. Students will be challenged to explore marketing techniques such as advertising, sales promotions, and the marketing mix to address important social and health related problems. Theories underpinning social marketing will be debated as the class seeks to gain a broad understanding of consumers’ perceptions. Prerequisite:
BUS 3012 or equivalent.