BUS 4402 PWC:Prof Pres, Comm Global Business
Theory and practice of effective oral and written managerial and leadership communication, focused on persuasive public speaking. Students apply communication strategies appropriate to audience and message. Students will define purpose, analyze audience, plan and strategically map, utilize support materials, organize effectively, and construct introductions, conclusions, and transitions. Students will develop an understanding of the role of gender, race, cultural values and attitudes in verbal and non-verbal communications patterns in presentation with and without media, design and delivery. Presentation skills are honed through persuasive presentations, practicing listening skills, performing for media interviews. Writing skills refined through business writing and revision.