FMGT 4331 Promotional Strategies in Fashion II
The study of how fashion brands are communicated using traditional advertising methods, websites, and social media outlets for the purposes of enhancing brand image and brand sales. Special Events development is presented as an alternative way to create unique brand experiences for the final consumer. Brand management techniques are analyzed to reach, connect, and personalize a brand’s image to the final consumer.
Prerequisite
FMGT 2350: Promotional Strategies in Fashion I