COMM 3385 Strategic Communication
This course introduces students to various forms of strategic communication planning and practice. Emphasis will be placed on how professional communicators convey deliberate message(s) through the most suitable media to the designated audience(s) at the appropriate time to contribute to and achieve desired short- and long-term effect. Readings and class discussions will cover various concepts of corporate communication; theories of mass communication, persuasion and public opinion; public relations; ethical communication practices; and strategic communication case studies.
Offered
Spring