BMKT 4360 Startup Models Beyond Borders
What are the steps and processes involved in creating, funding and operating a startup in emerging markets? The course will use institutional framework, variations of the lean startup framework, and real-world case studies to explain startup creation and institutional challenges in emerging markets. Students will work in a team to create mentor-supported startups. Students will participate in short term study abroad (1 week) excursion to Mexico to visit entrepreneurial clusters and network with successful startup entrepreneurs. Students will develop entrepreneurship skills, design-thinking skills and intercultural competence skills. The course is open to business and non-business majors.