MKT 4390 Managerial Functions/Marketing

Investigation of the decision-making process of the marketing manager, using the case method. Focus is on the management of the marketing function, strategy formation, execution and control. Management is a key element of integrated marketing communication. This course introduces students to the basics of case methodology, management of marketing functions, development of a business plan, and more.

Prerequisite

(MGT 3340 OR BMKT 3340) AND (MKT 3331 OR BMKT 3331)