FMGT 4331 Promo Strategies/Fashion II
The study of fashion communications methods utilizing print and digital medias to enhance the sale of products through unique brand experiences. Brand merchandising techniques are explored to reach, connect, and personalize a brand with the final consumer. The course perspective features website management, special events, social media platforms, brand ambassadors and social influencers. Prerequisites: FMGT 2350. Fee
Offered
Fall, Spring