FMGT 3355 Fashion Operations Management I

The purpose of this course is to introduce how fashion businesses monitor sales by the manufacturer (vendor) or the retailer. Students learn how pricing strategies impact decisions made by the manufacturer and retailer and how pricing strategies vary per market level. For manufacturers, decisions are to establish unit costs and wholesale prices, whereas retailers establish prices to enhance brand reputation, price ranges (lines) and promotional pricing to sell to the final consumer. Fee

Prerequisite

FMGT 2350