BMKT 3344 Service/Retail Marketing

Analyze marketing concepts and strategies as they relate to the service organization and retail industry. Review growth characteristics of the service economy along with the problems and opportunities posed by those characteristics. Assess the development of effective marketing strategies to critically analyze the retailing processing environment in which it operates and all the different institutions and functions that are essential in retail management. Familiarize students with the decision making processes in running a retail business.

Prerequisite

BINF 3331