BUS 275 Advertising in a Social Media Era #

Advertising involves the understanding of three critical issues to support the marketing communication of the organization, which are: the identification of the relevant characteristics of the target audience, the communication of the selling message to that audience via a paid media vehicle, and the creation of the selling message to support and stimulate or reinforce the purchasing decision via the Web. (formerly Principles of Advertising)

IAI Major

MC912

Credits

3

Last Updated

8/7/2024 5:07:47 PM

Prerequisite

BUS 127

Department

Business

Lecture

3