MARK 30233 Marketing Analytics
Prerequisite: Grade of C- or higher in MARK 30153, a grade of C- or higher in MARK 30113, and must be a Business major. To expose students to the analytical applications underlying many of the strategic marketing tools discussed at a conceptual level in lower-level marketing courses. The course will be taught from the perspective of the marketing tool such as segmentation, with students' learning the relevant data analysis application, such as cluster analysis, to execute the marketing activity. In addition to working through the analysis, analysis interpretation and relating results and recommendations to marketing management (i.e., decision makers) will also be covered.