BUS 286 Introduction to Advertising Practice and Branding
Introduces basic elements of advertising theory and practice with an emphasis on the role of creating effective and results-oriented advertising messages. Analyzes advertising case studies to explore concepts and apply them to real world examples. Provides tools to develop writing and design skills and to create portfolio samples. Includes a team project to create an advertising campaign for a client of choice.
Cross Listed Courses
COMM 286
Prerequisite
CR: Completed COMM 186 or BUS 250, and One core COMM course: COMM 121, COMM 122, or COMM 124
Course Type
ALA