Marketing (BSBA) (Complete-Degree) This program is currently not accepting students.

Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.

Program Requirements:

Prerequisites for Marketing Majors

ECON 100CD	Principles of Microeconomics	4
STAT 118CD	Introductory Statistics	4

Required Core Courses

ACCT 110CD	Financial Accounting	4
ACCT 120CD	Managerial Accounting	4
BUS 100CD	Introduction to Business and Management	4
BUS 234CD	Organizational Communication & Behavior	4
BUS 250CD	Principles of Marketing	4
BUS 260CD	Financial Management	4
BUS 325CD	Operations Management	4
BUS 370CD	Internship & Career Management	4

Required Marketing Courses

BUS 230CD	Why We Buy	4
BUS 335	Marketing Research	4

Capstone

BUS 340CD

Strategic Management

Electives

The student will select three electives from the following list:

BUS 221CD	Project Management	4
BUS 224CD	Social Action Leaders	4
BUS 251CD	Digital Marketing	4
BUS 270CD	Business Analytics	4