Marketing (BSBA)

Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.

 

Program Requirements:

Prerequisites for Marketing Majors

ECON 100	Principles of Microeconomics	4
STAT 118	Introductory Statistics	4

Required Core Courses

ACCT 110	Financial Accounting	4
ACCT 120	Managerial Accounting	4
BUS 100	Introduction to Business and Management	4
BUS 234	Organizational Communication & Behavior	4
BUS 250	Principles of Marketing	4
BUS 260	Financial Management	4
BUS 270	Business Analytics	4
BUS 325	Operations Management	4
BUS 370A	Internship and Career Strategies	2
BUS 370B	Learning From Internship Experience	2

Required Marketing Courses

BUS 230	Why We Buy	4
BUS 335	Marketing Research	4

Capstone

BUS 340

Strategic Management

4

Electives

The student will select three electives from the following list:

BUS 180	Business Law	4
BUS 214	International Business	4
BUS 221	Project Management	4
BUS 229	Corporate Social Responsibility: Managing People, Planet, & Profit	4
BUS 231	Brand Management	4
BUS 236	Retail Management	4
BUS 251	Digital Marketing	4
BUS 286	Introduction to Advertising Practice and Branding	4