MSMG 507 Digital Marketing Communications
This course introduces students to the latest concepts and techniques used in digital marketing communications through new media channels made available through the internet and wireless mobile devices. The course explores such topics as online advertising, search engine optimization, web analytics, mobile messaging, and the use of social media networks such as Facebook, Twitter, Pinterest and LinkedIn fo business marketing communications. In addition, students will learn how and where to apply digital marketing communications tools in real world business situations through case studies of best practices currently being used.
Cross Listed Courses
MCM 458