MSMG 508 Magazine Publishing
The primary purpose of this course is to produce a print magazine for the Simmons School of Management (Management Magazine). A focus on mission, target audience and editorial best practices will equip the communications-focused student with the tools needed to understand how to craft compelling articles for the desired target market. Students will also learn step-by-step how a magazine works as a complete business enterprise, including the basics of editorial management, staffing, circulation, advertising, page layout, design, and production. We will review consumer, trade and niche publications, and examine trends and core issues facing publications today, including transitioning from traditional print to online formats and the opportunities and challenges that come with this change. Guest speakers from the magazine industry will provide a behind-the-scenes take on the internal workings of the magazine business.
Cross Listed Courses
MGMT 290M