2022-2023 Undergraduate Catalog

Fashion Marketing and Merchandising Minor

The BS in Fashion Marketing & Merchandising prepares students for the exciting world of fashion, including marketing, retailing, merchandising and related industries. Our students have completed internships and secured positions in over 100 companies in the fashion industry.

 

Faculty

DAVID BLOOM, MBA

Program Director and Instructor

DAVID LORANGER, PhD

Assistant Professor

ENDA F. MCGOVERN, PhD

Chair

The minor in Fashion Marketing and Merchandising requires the completion of 15 credits.

Required Courses

FMM 211Material Culture in History

3

FMM 240Fashion Marketing

3

FMM 350Fashion Brand Marketing

3

FMM 360Marketing Integration: Textile/Fashion

3

MK 310Retailing & Merchandising

3