2022-2023 Undergraduate Catalog

BU 392 Problem Based Learning Lab

Offered: As Needed Contact Department

BU392 - Problem-Based Learning (PBL) Lab is an experiential learning program designed to expose students to real-world business problems requiring real-time applied solutions. Projects range from consulting, marketing, analysis, research, pricing, economic impact studies, branding and product development. The program is designed to mutually benefit our students and the local business community, by providing high-quality business solutions to some of today’s complex business problems. 

Consulting assignments will include a top-down and/or bottom-up review of the business /organization and the industry in which it operates. Depending on client need, students may perform an evaluation of the business strategy as well as its strengths, weaknesses, opportunities and threats. They may evaluate marketing strategies and create a marketing plan for the business. Thus, the WCOB PBL consulting assignments vary according to the need of the client and the size of the team.

 

PBL goals;

  • Contribute to student education in business, analytics and strategic management.

  • Create strong interactions between Sacred Heart University and the greater Fairfield County business and financial communities.

  • Contribute to economic development of the region by launching new businesses and providing business solutions to existing business problems.

  • Facilitate students development of advanced skills in critical thinking, analysis, research, problem-solving, project management and writing;

  • Allow students to explore a field in which they may be interested in pursuing a career.

 

This course will:

  • Connect students to industry professionals and expand their professional network

  • Give students exposure to the types of work and expectations held by professionals

  • Provide students with real experience and examples to discuss in interviews

  • Be one more building block toward the student’s career goals

  • Allow faculty and corporate partners to see the student’s skills and abilities

  • Teach integration of key analytical frameworks

Credits

3