392 BU-392 Problem Based Learning Lab
Offered: As Needed Contact Department
BU392 - Problem-Based Learning (PBL) Lab is an experiential
learning program designed to expose students to real-world business
problems requiring real-time applied solutions. Projects range from
consulting, marketing, analysis, research, pricing, economic impact studies,
branding and product development. The program is designed to mutually
benefit our students and the local business community, by providing
high-quality business solutions to some of today’s complex business
problems.
Consulting assignments will include a top-down and/or bottom-up
review of the business /organization and the industry in which it operates.
Depending on client need, students may perform an evaluation of the business
strategy as well as its strengths, weaknesses, opportunities and threats. They
may evaluate marketing strategies and create a marketing plan for the business.
Thus, the WCOB PBL consulting assignments vary according to the need of the
client and the size of the team.
PBL goals;
-
Contribute to student education in business, analytics and
strategic management.
-
Create strong interactions between Sacred Heart University
and the greater Fairfield County business and financial communities.
-
Contribute to economic development of the region by
launching new businesses and providing business solutions to existing business
problems.
-
Facilitate students development of advanced skills in
critical thinking, analysis, research, problem-solving, project management and
writing;
-
Allow students to explore a field in which they may be
interested in pursuing a career.
This
course will:
-
Connect students to industry professionals and expand their
professional network
-
Give students exposure to the types of work and expectations
held by professionals
-
Provide students with real experience and examples to discuss in
interviews
-
Be one more building block toward the student’s career goals
-
Allow faculty and corporate partners to see the student’s skills
and abilities
-
Teach integration of key analytical frameworks