MK 672 Intro to Big Data Marketing
This course will present a practical approach to the process of marketing decision-making using big data-sets as a result of acquired or aggregated data, and working in a cloud-based environment. The course will guide students through steps ranging from data ingestion, data visualization, data analysis, predictive analytics, machine learning, and artificial intelligence marketing.
Prerequisite
Students must take MK-661 Marketing Management, MK-670 Intro to Digital Marketing. MK-662 Analysis of Consumer Decision can be waived to students enrolled in the Masters in Digital Marketing who enroll in Late Spring.