2021-2022 Graduate Catalog

MK 656 Advertising Management

This course provides an analysis of the advertising function from a management viewpoint. Emphasizes the mechanics and techniques of advertising as part of an overall marketing strategy. Topics include role of the corporate advertising director, role of the advertising agency, and role of the media. Special emphasis is on understanding and participating in the creative process, essential for effective advertising.

Credits

3

Prerequisite

MK 661 Marketing Management