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/Institutions/Sacred-Heart-University/json/2018-2019/Undergraduate-Catalog-local.json
/Institutions/Sacred-Heart-University/json/2018-2019/Undergraduate-Catalog.json
2018-2019 Undergraduate Catalog
Marketing Major
All Marketing students must complete the following courses to earn their degree.
Sacred Heart University Core Curriculum (30-32 credits)
College of Business Foundations Course (3 credits)
BU 121 | Introduction to Business | 3 |
College of Business Core Curriculum (24 credits)
AC 221 | Financial Accounting & Reporting | 3 |
AC 222 | Managerial Accounting & Control | 3 |
FN 215 | Financial Management | 3 |
MGT 201
| | |
MGT 231 | Legal & Ethical Responsibilities in Business | 3 |
MGT 375 | Operations & Sustainable Supply Chain Management | 3 |
MGT 401 | Strategic Management | 3 |
MK 201 | Principles of Marketing | 3 |
Other Courses in Major (24 credits)
MK 270 | Customer Insights Using Technology | 3 |
| or | |
IS 272 | Dynamics of Information Technology | 3 |
| | |
MK 320 | Consumer Behavior | 3 |
MK 362 | Marketing Research | 3 |
MK 390 | Marketing Internship | 3-9 |
MK 425 | International Marketing | 3 |
MK 430 | Marketing Management | 3 |
Required Supporting Courses (Taken as Part of University Core)
EC 202 | Principles of Microeconomics | 3 |
EC 203 | Principles of Macroeconomics | 3 |
MA 133 | Business Statistics | 3 |
An additional 6 credits of marketing electives are required. Three credits from marketing electives may be applied toward a minor in digital advertising, fashion marketing and merchandising, or sport marketing if the student chooses to pursue a minor. Minors are encouraged, but not required, for students majoring in Marketing.
Additional electives necessary to complete degree requirements.