2018-2019 Undergraduate Catalog

Marketing Major

All Marketing students must complete the following courses to earn their degree.

Sacred Heart University Core Curriculum (30-32 credits)

College of Business Foundations Course (3 credits)

BU 121Introduction to Business

3

College of Business Core Curriculum (24 credits)

AC 221Financial Accounting & Reporting

3

AC 222Managerial Accounting & Control

3

FN 215Financial Management

3

MGT 201

MGT 231Legal & Ethical Responsibilities in Business

3

MGT 375Operations & Sustainable Supply Chain Management

3

MGT 401Strategic Management

3

MK 201Principles of Marketing

3

Other Courses in Major (24 credits)

MK 270Customer Insights Using Technology

3

or

IS 272Dynamics of Information Technology

3

 

MK 320Consumer Behavior

3

MK 362Marketing Research

3

MK 390Marketing Internship

3-9

MK 425International Marketing

3

MK 430Marketing Management

3

Required Supporting Courses (Taken as Part of University Core)

EC 202Principles of Microeconomics

3

EC 203Principles of Macroeconomics

3

MA 133Business Statistics

3

An additional 6 credits of marketing electives are required. Three credits from marketing electives may be applied toward a minor in digital advertising, fashion marketing and merchandising, or sport marketing if the student chooses to pursue a minor. Minors are encouraged, but not required, for students majoring in Marketing.

Additional electives necessary to complete degree requirements.