2018-2019 Undergraduate Catalog

MK 310 Retailing & Merchandising

Studies history and development of the retail function and its relationship to the wholesaler and manufacturer. Topics include store management, the buying function, elements of style and fashion, pricing policies, customer relations, store location, and sources of supply. Examines retail mathematics including markup, markdown, and turnover.

Credits

3

Prerequisite

MK 201 Principles of Marketing