MK 334 E-Marketing
This course is designed to provide students with a comprehensive understanding of e-marketing and its role in the global economy. Topics include the role of e-business in the global economy, e-business models, privacy/security issues, payment systems, social networking sites, logistics and delivery, integration of online and offline channels, and related topics. Students will learn how to develop new e-business ideas, create a business plan, select technologies, develop a website, and market an e-business and its products or services. Students will have an opportunity to apply their knowledge through hands-on exercises, cases, and/or project assignments.
Prerequisite
MK 201 Principles of Marketing