Marketing
The Marketing major provides an opportunity for students to not only develop the knowledge and skills required of today’s marketing professionals but also the business acumen to negotiate the global business environment. The curriculum of the Marketing major is a well-balanced course of study with a common business knowledge core and specialized courses that provide an understanding of a multitude of topics within the marketing discipline. Within the curriculum students learn to develop new and unique marketing opportunities, think independently, communicate effectively, and appreciate the impact of marketing on their own and other cultures. Graduates in the Marketing major should be well prepared and positioned to achieve increasingly higher levels of marketing management positions in corporations, marketing agencies, or entrepreneurial enterprises.
Faculty
MICHAEL FRECHETTE, PhD
Assistant Professor
TEMO LUNA-NEVAREZ, PhD
Assistant Professor
ENDA F. MCGOVERN, PhD
Associate Professor
JOSE MENDOZA, DBA
Assistant Professor
ANCA C. MICU, PhD
Associate Professor
JOSHUA A. SHUART, PhD
Chair and Associate Professor
DAVID G. TAYLOR, PhD
Assistant Professor