Marketing Major

All Marketing students must complete the following courses to earn their degree.

Sacred Heart University Core Curriculum (54–56 credits)

College of Business Foundations Course (3 credits)

BU 121

Introduction to Business

3

College of Business Core Curriculum (24 credits)

AC 221	Financial Accounting & Reporting	3
AC 222	Managerial Accounting & Control	3
FN 215	Financial Management	3
MGT 201
MGT 231	Legal & Ethical Responsibilities in Business	3
MGT 375	Operations & Sustainable Supply Chain Management	3
MGT 401	Strategic Management	3
MK 201	Principles of Marketing	3

Other Courses in Major (24 credits)

MK 270	Customer Insights Using Technology	3
	or
IS 272	Dynamics of Information Technology	3
MK 320	Consumer Behavior	3
MK 362	Marketing Research	3
MK 390	Marketing Internship	3-9
MK 425	International Marketing	3
MK 430	Marketing Management	3

Required Supporting Courses (Taken as Part of University Core)

EC 202	Principles of Microeconomics	3
EC 203	Principles of Macroeconomics	3
MA 133	Business Statistics	3

An additional 6 credits of marketing electives are required. Three credits from marketing electives may be applied toward a minor in digital advertising, fashion marketing and merchandising, or sport marketing if the student chooses to pursue a minor. Minors are encouraged, but not required, for students majoring in Marketing.

Additional electives necessary to complete degree requirements.